Public Relations is Ranked #1 Best Creative and Media Job in US News & World Report
and the U.S. Bureau of Labor Statistics projects 8% PR job growth through 2031 which is faster than national average for all occupations! If these aren't good enough arguments, here are a few more reasons students should consider a public relations major or minor.
Public relations graduates can succeed in ANY industry. From digital and social media to the increased need for companies to address social issues, public relations professionals and those who understand the importance of effective and targeted strategic communication are sought after experts in a variety of careers. Professional communicators and marketers now work seamlessly to deliver a variety of integrated marketing communication strategies. Businesses must create consistent messaging and activities to address many stakeholder interests and needs. Most major PR and marketing firms now offer an array of services for a multitude of industries. These range from traditional PR and media relations, to a broad range of marketing, advertising and digital offerings such as (and look for these job titles!):
Media Relations / Publicity
Social Media Content Creation
Influencer & Celebrity Marketing
Advertising & Creative
Strategic Planning
Digital Marketing
Diversity, Equity & Inclusion
Corporate Social Responsibility, Advocacy, Activism
Crisis & Reputation Management
Brand Marketing & Communication
Data Analytics
Public Affairs
Government Relations
Experiential and Event Marketing
Employee Communication
Thought Leadership
The list is endless! And you can also get work in a variety of industries and fields.
Top public relations industry sectors are:
Entertainment, sports and lifestyle
Beauty and fashion
Food and beverage
Healthcare
Consumer products
Travel and economic development
Financial and B2B
Technology
Life Sciences, BioTech
Real Estate
Government and politics
Interested in learning more? Check out these top companies doing innovative work with amazing clients!!
And visit our advisor's career and internship web site for great resume tips, internship leads and information about this amazing career path! See our WP brand new BA in Public Relations major and minor information too!
